Since 1995 the ACE Group of Companies focus on the introduction of luxury International brands to the African continent with the goal to make luxury available and affordable. Well positioned ahead of their time due to visionary management planning to explore the unknown and difficult Sub-Sahara countries, the company is now well positioned with office and warehouse facilities in South-Africa, Malawi and Madagascar penetrating the Eastern African countries of Tanzania, Malawi, Uganda, Zambia and Kenya as well as Madagascar and the surrounding countries of Seychelles, Mauritius and Reunion.

With close to one hundred sales points spread across all the countries for all the various groups of brands and our own multi - brand boutique - Vision Lifestyle in Lilongwe, Malawi, the company already made important inroads in these Eastern African countries.

After 18 years of investment in market development cost the ACE Group of Companies are experiencing lucrative returns on their investments the past 4 years with average growth of 47% per annum. Sub – Sahara Africa is brilliantly positioned for sustained long-term growth for the next 30 - 40 years with more than halve of the population under the age of 20 years (more than East Asia).

Increasing spending patterns can be expected as 65% of the worlds uncultivated land is in Africa providing a solution to feed the estimated 9 billion world population by 2020. With agriculture providing work for about 65% of Africa’s work force consumer spending is projected to rise from US$600 billion in 2010 to US$ 1 Trillion by 2020.According to the Nielsen research company, 28% or 280 million of the African population are wealthy and more open to spend money on expensive luxury goods, which is encouraging news for the company and in line with the Ace Group of Companies strong growth projections.

ACE Group of Companies holds distribution rights agreements from major International brands in a diversified group of product categories such as eyewear, leather goods, watches, writing instruments, pharmaceutical products, electronics and house hold goods. 

The senior management of the ACE Group of Companies consist of a team of highly specialized and experienced individuals working for more than 30 years with International brand management. Complimented by a team of 38 people consisting of brand managers, sales representatives and supporting administrative staff, the team is motivated and driven to break new ground in Sub – Sahara Africa with uniquely formulated strategies to capitalized on the opportunities offered by this vast and beautiful Eastern African Countries.